That's a great approach Jesse. It's typical of what I have seen done, and done myself in the past.

Generally, in talking to HR/hiring people, there are camps who will hire you based on whether you've done work in a specific "industry", the work can be nearly anything, but you just have to have done something in say, Medical, or Entertainment, and they take you seriously. Then theres the camps who are into your "skills" more and "portfolio".

I used to try to invent terminology to describe my work, but stopped doing that. I find that if you search Google, Dice, or Monster, and HR people don't use the term, you have to weight what you're pitching. You may get people asking what "hybrid design" is, but you should help relate it things they do, or problems they have to solve. Usually, the only folks who know that much detail are producers, administrators, developers, and the design staff interacting with the project. Hiring managers are normally clueless.

That said, it can certainly help you to be the "only one" using that terminology, it might get you more attention. Are you freelance or looking for full-time? Which CMSes are you working with? The CMS market for templates and template revision is HUGE. Google "PSD to Wordpress"...

Yeah. Im trying to find out a short bit of terminology for that kind of "hybridification"

AS for what cms, it concerns, its an individual software that our company sells with the ecommerce package. So, its nothing readily available in an open-source fashion such as wordpress or Joomla.